Who Was Jesus Essays (1333 words) - Jesus And History, Christology

Who Was Jesus? annon A Humanities Essay That Teaches The Study of The Bible As A Historical Document I felt a very positive impression of who Jesus was after finishing the Book of Matthew. I had a new image of someone who was a down-to- earth, caring individual. I did not find quotes of Jesus that claimed being superior to the common man, of whom sinners could not look upon (a view that most people had of their Gods for centuries before). Matthew 12:49-50, Jesus announces to multitudes that they are his mother and brothers. In that way, he puts himself at an equal level to the people, rather than claiming to be a God above them. This reflects the whole attitude of the book. Chapters 6-7 of Matthew quote Jesus as he is presenting rules to live by to the multitudes. To me, all of these sounded like hints to leading a happy life for yourself. Jesus reflects a God that does not expect virgins or animals to be sacrificed in His name; but, a God that is pleased by followers that love not only God, but each other also. These seem like simple, logical rules to live by. But, they reflected a time in history where that kind of love for one another was hard to find because of the hardships inflicted upon the people. I find some conflict in Jesus' actions, however. Jesus never (as far as I know) says to ignore to commandments of God in the Hebrew Scriptures; however, constantly breaks the Sabbath (Matt 12:13 and others), and gives VERY flimsy and unconvincing explanations for it. I am not sure what his message was in those actions. Perhaps he didn't care? In general, Matthew was a good, entertaining story to read, with a very dramatic ending, and great character development (a little sarcastic humor here)! I was very surprised to find much of the Book of Mark a repeat of what was written in Matthew, but with a little less detail, and a few stories omitted. Jesus goes a little overboard on the parables! Most of the parables needed to be explained to his disciples, and some of them I wasn't able to understand either! Although many parables have a good, inspiring morals to them, I would question Jesus as to if they were an effective way to witness to common people. Even today, too many people read parables as TRUTH, rather than just a story. Plus, they are misinterpreted. But, I have to tell you that an amazing coincidence happened to me after I finished reading the Parable of The Pearl of Great Price. A couple of hours later, I was watching an old episode of Star Trek on TV, and 'Scotty' had actually quoted the same, exact parable at the end of the show! Funny that the writers of Star Trek predict the future to still hold the same religion as now, and 2000 years ago. Both Matthew and Mark write about the part of Pilate in His crucifixion. It seems to me that Pilate was a good-guy, and did not really want to have Jesus killed because he did not see anything that He did wrong (as compared to Barabbas, the murderer). (Mark 15:1-15) As a matter of fact, I see that Pilate tried to give Jesus another chance by asking the crowd to choose to punish the Murderer, or Jesus. Then, 'washed his hands' of this crucifixion after the decision was made. Why is Pilate portrayed as a 'Good-Guy' in these books while we know, historically, that Pilate was NOT a friend to the Jews? After reading these books, I get the feeling that Jesus was here to save the Jewish people, not the gentiles (like most of today's Christians). I can't find the spot, but Jesus seemed reluctant to pay attention to a sick gentile, but finally healed her because of her faith. Yes, he is the king of the Jews, that is said in many places. But, was Jesus here to save only Jews, or the people in all the world (like Rome, the Sumarites, etc.)? That kind of makes me feel unsure of why Christianity has become the primary religion of Non-Jewish people. My God, the expansion of the Church was incredible from the time of Jesus! After reading Matthew and Mark during the time of Jesus on earth, and then reading Acts, I was shocked at the change! A few things that happen in Acts are strangely different than what I had expected after reading about Jesus and His religion. As I said before, I felt good about

East of eden essays

East of eden essays Clinging together in the face of lonliness and alienation, George and Lennie desperately seek to escape their poverty, and strive to transform their chimerical dream into a reality. This heartfelt dream is what sets George and Lennie aside from the other men, yet ironically it is so easily shattered. Throughout the book Of Mice and Men, by John Steinbeck, copious comparisons to animals are stated, signifying that their antagonistic way of life was not suitable for humans; This animal imagery helps elucidate the somewhat abstract ideals and character traits present in the text. Lennies demeanor is compared to many animals, Lennies death is compared to the death of Curlys dog, and even the end of Georges and Lennies dream is represented by a heron and the snake. To thoroughly describe Lennies bizarre disposition, Steinbeck compares him to a bear, horse, terrier, and a bull. Large and capable of violence, yet clueless and tender like a bear Lennie is totally unpredictable at times. Lennie is also similar to a bear in that his hands are huge like bear paws, and in the closing of the story he is said to Creep as silently as a bear would. Snorting into the water, Lennie reminds George of a horse. Similarly to how Lennie is compared to bear, he is said to be as strong as a bull; Lennie is also reluctant like a terrier who does not want to bring a ball to his master, but Lennie finally gives George his mouse. The brilliantly cryptic foreshadowing of Lennies death is told through the shooting of Candys dog. Candys dog is old and is not useful any more, so therefore the men in the bunk house want to dispose of him. Forcing the reluctant Candy to let them kill his dog was an arduous task, but the insistent nagging finally makes Candy capitulate his old dog to them. The dog is not only unsuspecting, but also helpless to the bullet that passes through the base of his skull k...

Sociolgy I need to tell a story how I did something to benefit myself Essay

Sociolgy I need to tell a story how I did something to benefit myself - Essay Example But who cares For me I was very willing to accept solitude and monotony just to become a well respected basketball player. Of course I had to undergo various RATIONAL CHOICES before embarking the journey towards success. The BENEFITS and REWARDS of become a popular basketball player should be greater than the COSTS it entails. As I have said I knew beforehand that becoming popular requires many sacrifices that would eat up most of my time. But as far as the UTILITY of these sacrifices are concerned, I never regretted in forgoing the joy and excitement that other activities gives. I am determined to accomplish my mission and attain my goal of becoming a popular basketball player in New York State and obtain a full basketball scholarship to Loyola College, whatever it takes. To become a professional level basketball player, an aspirant should undergo certain steps. One of the most essential of these is practice - tons of practice. To do this, I utilized most of my time to practice my shooting skills alone. While most of my classmates are still asleep I managed to wake up at 6 am most mornings during high school and went to the school's gym and took exercise and made 100 foul shots every morning before I enter school. This became part of my morning ritual. I was not contented from this that during breaks and dismissal from class I still shoved dust and snow around the basketball hoop in the school yard to practice my shots. My day virtually revolved around basketball. I was not even satisfied on doing the practices and body conditioning myself. I even asked the services of special people to a point that I even borrowed my uncle's time just to keep my shooting hand accurate and dependable. I asked him to feed me the ball while shooting thousand shots per week. I also undergone training sessions with special trainers thrice a week to get in top shape. Because of my commitment to be the best, I often sacrifice my social life to give way to my practice sessions. While my family was gone to a vacation trip, I was busy dribbling the ball in our regular practices. During the time that my friends are attending birthday parties and other school gatherings, I was immersed in thinking how to help my team win the game. I almost spent my exchanged the BENEFITS of socializing in school just to achieve my dream. In any quest to be the best, I admit that I had to find ways to get to the top whatever it takes. That includes doing the dirty work just to get there. I always assert even to a point that I use aggression just to reach my dream. I believe that this world is not perfectly BALANCED and that I need to use influence, power and other "below the belt" schemes just to be the best. Anyway, this is a dog-eat-dog society that those who are more powerful and "wiser" are more likely to gain advantage necessary for achieving their goals. If justice is being served equally to all people, then why are there criminals, despite being proven guilty for their misdemeanors, are still at large because of their influence and power. Besides, I am using these "devious tactics" not for criminal and evil use. If crooks use these measures to indulge in temporary PLEASURABLE activities and afterwards ending up in PAIN while spending their time in prison, I am doing this so that my parents, my school and my classmates and possibly the United States and the world will be proud of and BENEFIT from me. Because of my

Pop Art 1960s Essay Example | Topics and Well Written Essays - 1000 words

Pop Art 1960s - Essay Example The first reference to Pop Art was made by a British art critic, Lawrence Alloway in an essay called, ‘The arts and mass media’. He perhaps, was the first one to defend mass culture as an art form. Concerning the origins of Pop Art, Alloway said, â€Å"The term, originated in England by me, as a description of mass communications, especially, but not exclusively, visual ones." The earliest of paintings to be recognised as Pop art was a small 101/4 X 93/4 inches collage titled ‘Just what is it that makes today’s homes s different, so appealing’ by British Artist Richard Hamilton along with John Mc Hale and John Voelcker for an exhibition titled, This is tomorrow, held in 1956 in London. The painting features the interiors of artist Mc Hale’s home, where a body builder holds a big lollypop, on which the word ‘Pop’ is written. At a side on a sofa is a nude posing. The other elements in the collage are a comic book strip, a ham tine, newspaper and a tape recorder, a vacuum cleaner, television set and perhaps an image of the moon. Windows of this room seem to be open, giving a peek of a movie theatre.The modern city life depicts the essence of Pop Art. Images from newspapers, magazines and catalogues form the image of contemporary life. Interpretations of this piece of art are many. However, by and large, the collage seems to represent then new ideas of communication that the artists. The subject has been reworked many a times by Hamilton, including a 1992 version where a female body builder replaces the muscle man. Hamilton has created many remarkable pieces of art, the most famous being replica of Duchamp's, The Bride Stripped Bare by Her Bachelors (1965), Hommage a Chrysler corp. (1957), Interior (1964) etc. While Richard Hamilton can be rightly called precursor of Pop Art, American Artist Andy Warhol extended the Pop Art genre giving it new heights, newer dimensions. He experimented with different mediums-painting, sculpture; film, etc., his most famous work being Campbell's Soup Cans. During the 1960s, Warhol laid the foundation of his studio, The Factory in these years he sought not only

An analysis asking a critical question about the ad Assignment

An analysis asking a critical question about the ad - Assignment Example Coco Cola, stands extremely aloof from the list of healthy drinks, and has been a subject of criticism for all the health and nutritional experts. One might wonder what is it about coke that makes the health experts criticize it so much. The fact is, no health expert or physician have been successful in finding a single trace of goodness in this drink to recommend it to person on a healthy diet. However, Coco Cola enjoys a humongous good will in the global market and it is powerful enough to reach to every nook and corner of the planet with minimum effort. Sadly, the age group which is largely influenced by Coke is undoubtedly the children and the youth of the current age. They are not only a prey to Coke’s ad campaigns but also innocent victims of this malicious life threatening drink. It is sad to know that the globalization has reached such heights that goodness lost its value to the unquenchable thirst of physical pleasure. Reference This is about the World Cup 2010 Coca-C ola Commercial Source - http://www.youtube.com/watch?v=wDwRkiHaOfI

The Packaged Milk Industry Marketing Essay

The Packaged Milk Industry Marketing Essay Introduction According to Dairy Index 2012, Pakistan is the third largest milk producing and consuming country in the world with 64 percent of the countrys population classified as Deeper in the Pyramid (DIP), which represents 60 percent of LDP consumption. The livestock sector alone contributes 11% of the countrys GDP,  with an estimated 42 billion litres of milk produced per annum. The total revenue from these dairy products is estimated as US$ 26 billion per annum. As per the Economic Survey of Pakistan 2009, Pakistan has a herd size of around 63 million animals, which is the 3rd largest in the world. About 35 million people are involved in dairy farming, deriving more than 40% of their total income from livestock. For these farmers, dairy animals provide milk for domestic consumption as well as meagre income through the sale of milk. In rural Pakistani culture livestock is a storer of wealth. It is viewed as important social capital and offers insurance to the owner in times of financial distress. Pakistan lacks the essential infrastructure that is needed for safe storage and transportation of farm produce. According to the Livestock and Dairy Development Board, 20 percent of the current milk production is lost due to poor infrastructure. Poor research facilities, technological backwardness and lack of processing facilities have resulted in generating fewer jobs and adding virtually no value to its agriculture produce. Of all the milk produced in the country, only 3 percent is processed. Rest of it is consumed as fresh milk which is not treated and is mostly supplied by gawalas. These Gawalas account for around 80-85% of total milk supply in the country. Due to this informal sector most of the milk in Pakistan is of low quality and is untreated. The handling of milk is miserable and no precautions are taken. People involved in this process are mostly uneducated and have low preference to health issues. They do not understand the importance of treatment procedures. Due to this lack of education, the productivity of milk is also low. The methods used for milking are old and no machinery is used. Everything is done purely by hand. In addition the live stock are not properly fed and taken care off. People do not understand the ways through which productivity can be enhanced. The lack of equipment also causes 20% of the milk to be lost during carriage which also lowers the yield and revenue produced by selling the milk. The packaged milk industry comes into picture here. This industry is the opposite of the unprocessed milk dairy industry which is the major chunk. The packaged milk companies have tried to introduce new techniques, use of machinery for milking and setting of health standards. These companies have state of the art plants installed and try to provide the best quality milk. The companies mostly buy milk from these local milk men but a few also have their own farms. The local unprocessed milk is bought by these companies and processed and treated at the standards which meet international quality. So with the increase of such companies and awareness among consumers, the packaged milk industry has started to take effect and gain share of the total dairy industry. Industry background The packaged milk category was originated in 1981 by company named Milk Pak, which  pioneered tetra pack milk in Pakistan. The supply chain involved collecting milk from rural areas across Punjab, processing the milk through UHT (Ultra-High Temperature Processing) treatment, and selling it to consumers in uniquely coloured triangular and rectangular packs designed to prolong the milks quality. Milk Paks Milk Packs were very well-received and the brand soon became synonymous with quality milk. Its first real competition came in the form of Haleeb, which introduced distinctively blue tetra  packs to the market in 1986. Milk Pak later merged with Nestle and continued its growth and leading the new high potential industry. By 2006, the dairy milk category was growing at 20 percent annually, and Milk Pak and Haleeb were well-entrenched brands with distinctive colours and brand  promises of providing high quality, natural and healthy milk. Milk Pak was identified by its green and white packaging-the colours of the country-and offered a brand backed with the strong equity of Nestle, coupled with its own traditional heritage. Haleeb was recognized as the blue brand, and professed to have the naturally thickest milk which was also claimed to give tea the best taste. At that time, market was dominated by these two strong and widely respected brands. The industry looked completely impenetrable for the new comers. But still milk industry in Pakistan had great prospects for growth. However Olpers, new milk brand backed by a powerful company engro, emerged to the scene and with its heavy promotional activities it soon started making its presence felt. The company gained share in the market quite rapidly and in couple of years time accounted for 13% of the market share. Other big companies saw this as the sign of potential profitable market and starting entering the packaged milk business. Good Milk was another brand backed by Shakargunj also launched onto the scene and started making impact. Local companies like Nirala sweets also took the opportunity and launched their milk products. In this growing market some old products such as Nurpur started reviving their brand and started making tetra pack milk. Numerous small brands like Halla, Gourmet and P rime launched their plastic packaged milk too which was cheaper than tetra pack. The industry took real boost in years 2008 and onwards. Countless brands started emerging, many on small scale. People started importing cows from Australia and other countries and marketed their milk. Educated people also stepped into this business. They brought in new techniques, live stocks and feeds to enhance the productivity and sell quality healthy milk. Various brands like Fresh milk, Farm fresh, Anhaar, White gold followed this trend. The industry particularly looks profitable as Pakistan is one of the largest milk producing and consuming country in the world. Milk is one of the main components of Pakistani people diets. Increase in urbanization during these years also helped the industry to boom. People came from rural areas started adopting to new trends. Mass media created an impact as companies used vigorous advertising to influence consumer choices and make them believe that the packaged milk is better, safe and healthy. The fresh milk suppliers also helped the industry as the fresh milk they supplied was constantly lacking quality, rumours of mixing of water into milk, unhygienic treatment of milk and medications given to animals to enhance milk produce led people to give-up fresh milk consumption and avert to packaged milk. Research objectives Identify how many new packaged milk companies have become functional in last five years. What is the growth of milk production in last five years What are the reasons behind the growth What is the projected growth for coming years Why is demand for packaged milk increasing What are potential new markets for packaged milk How many consumers are willing to substitute fresh milk with packaged milk Is the non packaged milk industry slowly transforming into packaged milk industry? What impact does increasing population has on milk demand Is large youth population a driver for growth in packaged milk? Research Question Analysing the growth of packaged milk sector in Pakistan over the last five years. Research Methodology This section will explain what type of research would be conducted and by which means. It covers the details of the research design, methodology for collecting the data, population, questionnaire development and data analysis. Data Type The type of data can be either primary or secondary. In this particular paper both primary and secondary data would be used. The primary data set will be gathered via questionnaire whereas the source of secondary data are published articles from Jstor journal and other credible sources. Further the data can be qualitative and quantitative in nature. Qualitative data refers to data that may categorize items in terms of certain characteristics and / or quality. This type of data can be observed and recorded however, it cannot be measured. Quantitative data refers to data that is numerical and can be measured using various statistical techniques .The majority of the data regarding this paper is quantitative in nature. This is due to the fact that quantitative data is easier to measure and analyze and reduces biasness that can occur in qualitative data. Information with regards to the demographics of the research subjects would be termed as qualitative data; this includes information abo ut the respondents gender, age, etc. Sampling Procedure Convenience, non-probability sampling will be used, based on the ease of access for the researcher. Sampling Frame For the purpose of this research, the list of elements upon which the sample is selected from the population include the fact that they should be easily accessible to the researcher (as convenience sampling is used). The other element of is that atleast 50% of the sample should fall into the SEC B income bracket. This is because research shows this class to be the most frequent users of these products. Time Frame The time frame for this research project is 5 months, starting from August and ending in December. Research Proposal Submission (August 2012) Revisions to Proposal (1st September 2012) Literature Review (8th September 2012) Hypothesis Generation (8th September 2012) Theoretical Framework (8th September 2012) Methodology (8th September 2012) Data Collection (22nd September 2012) Data Compilation (6th October 2012) Data Analysis (13th October 2012) Results and Findings (20th October 2012) Final Submission (3rd November 30th 2012) Literature Review Hussain M et al, researches in his article factors affecting the milk production in buffaloes, a case study the factors that impact the production and yield of milk production in buffaloes. For this research the author has taken dry fodder, green fodder, number of lactations and labour hours as his variables of research. The research tried to establish the link between these variables and the subsequent effect they have of the yield of milk produced. Generally the Pakistani milk industry is not known for high yielding cattle. The yield among the leading milk producing countries is very low. This is majorly due to old techniques, lack of education and improper feed. To study and find the variables that can improve this yield this research proves to be significant. A random sample of farms in jhang was used to monitor the effect of these variables. The research lasted over a couple of months and 60 buffaloes were observed. According to the results of the study increasing green fodder c onsumption in cattles by 1% increases the milk yield by 2.64%. similarly if number of lactations were decreased and made systematic the yield would increase. Currently every lactation is decreasing production by 0.76%. Increase in number of labour hours also significantly increased the yield. So from this research we can see that to improve yield the buffaloes should be fed the green fodder more that is they need to graze the natural land more and number of lactations and labours hours should be made more systematic and routine. However the dry fodder did not have any effect on this yield. M. A. Ali et al in his article prevalence of sub clinical mastitis in dairy buffaloes of Punjab, Pakistan published in journal of animal and plant sciences, identifies mastitis to be one of the major diseases prevailing in buffaloes in Punjab. This disease is not only decreasing the yield and affecting the health of animal but also produces unhealthy or contaminated milk. Mastitis is also the disease that economically hurts the dairy sector. As the dairy sector contributes almost 11% to the GDP of Pakistan, the disease proves to be a setback for the economy as well. Thus researching and finding the prevalence and cure for it is important. The study was conducted in four districts of Punjab including Lahore, Sialkot, Narowal and Okara. Cattles from individual holding, organized and unorganized farms were sampled. The sample was tested with white side test to measure the extent of the problem. According to the results the most problem of mastitis occurred in individual holding (58%) fo llowed by the unorganized farms (42%). This is a major indicator that the practices in most of these farms are unhealthy for animals. About 80-85% farms of Pakistan are under these unorganized farm categories which mean that most of the buffaloes face this problem and hence yield low levels of milk. Mastitis causes production losses in the form of condemned milk, loss in milk yield, earlier culling of animals and replacements (Khan and Khan, 2006). Clinical mastitis can cause 10% or more of milk loss. Moreover in most of the cases of mastitis the milk produced is contaminated. Therefore this problem of mastitis is a key hurdle in high yielding buffaloes which not only hurts economically but also provides low quality milk. this also is a major reason behind lack of quality in our loose milk industry. The packaged milk industry has better quality as the rate of mastitis is low in organized farms and yields better quality milk. this kind of better quality milk also is healthier. These stats at large talk about the standards of our milk industry and highlight the difference between the packaged and loose milk industry. Recently few programs have been carried out in prevention of this disease and are making inroads. The author of the article talks about the increasing trend of consumption of branded or packaged dairy products in urban areas. According to the author the transition of dairy industry from unprocessed loose products to formally treated hygienic packaged products has took a long time. The packaged milk industry initiated in 1981 but till the early 2000s the growth was very slow. People did not adapt to the idea and kept on consuming fresh products. Milk from Gawalas and yogurt from local milk shops were widely preferred. In the last decade the consumers became more aware of the benefits of the packaged milk. People also started knowing about the improper treatment of dairy products by the local milkmen. Germs, mixing of water, poor handling techniques and medications to enhance milk yield from cows contributed to consumers dismay. People suddenly started looking at packaged milk as more healthy, nutritious and safe. According to the figure given in the paper, the packaged milk indust ry is growing at 20% annually. The article researches the reasons behind success of packaged milk in recent times. The industry has boomed in last five years. Many new companies have come and impacted the industry. The fresh milk is being substituted for the packaged milk. According to the author the impact can be seen by studying the marketing strategies of fresh milk producers vs. Packaged milk producers. The author sees advertising as a key factor that has contributed to this boom in packaged milk industry. The marketing strategies and advertising has changed consumers perception. Consumers are made aware of the advantages of packaged milk. The hygienic values, purity and freshness have been promoted massively. The marketing has also shown the dark side of fresh milk. The improper handling, unhygienic and old methods and contamination in the milk have led to change in people preference. Moreover the companies have targeted changing people lifestyles. The convenience of packaged milk, hassle free handling and easy storage has also caused positive attitude towards packaged milk. The packaged milk makers have also successfully promoted milk as essential product for as well as main ingredient for various items. Like the best tea, best desserts and best drinks are made from packaged milk. On the other hand the fresh milk industry being largely unaccounted and informal has failed in this aspect. They are lacking innovation as well as modern techniques. The uneducated milkmen have failed o understand the significance of marketing. They are still surviving on massive demand, price and staunch users who do not want packaged milk. The ever increasing concerns of contamination, germs, bacteria and improper handling of dairy products specially milk has led many consumers to opt for packaged milk consumption. The perception and understanding of packaged milk being more safe and healthy is fast catching the minds of consumers. People are more informed about the hazards of consuming unhygienic loose milk. This change is the a key indicator of huge potential and enormous untapped market that has great potential for growth in packaged milk industry. Keeping in mind this huge potential and changing lifestyles of consumers, the packaged milk companies have come up with different varieties of milk. Consumers now have more choices than they could have imagined previously. Companies like Milkpak and Olpers offer normal pasteurized milk with full fat content as well as low fat, high calcium milk better known as skimmed milk. Consumers specially the ladies are targeted with the skimmed milk categories whereas men and children are promoted the normal brand of milk. Talking about choices and innovation, companies have even made milk a specialized item. For example olpers markets it milk Tarang specially for making tea. It says that Tarang is the best milk for tea. Similarly nestle has done this for many years with its dry milk brand called every day. So with changing consumers need and evolving lifestyles, companies have come up with new and innovative products and have successfully specialized their options. In the dairy sector, milk continues to be the largest consumed commodity. In this category of drinking milk, Khula doodh continues to be the preferred choice of consumers as high percentage of population consumes it. Share of packaged milk is still very low in the dairy industry. The main reason behind this is that still majority of people consider the loose milk to be more fresh, nutritious and affordable. Drinking milk products is expected to see a constant value CAGR of 8% over the forecast period, departing from the high annual growth of 21% seen in 2011 as well as similar high double-digit growth seen in the past few years which had been mainly led by hikes in unit prices. During the forecast period, prices are expected to see only modest growth since companies are concerned about the inability of consumers to cope with soaring food inflation. In this high growth industry, packaged milk has also seen tremendous growth. The competition has increased and new companies have started making impact in the market. In 2010, Engro foods a young company was tied with Nestle Milkpak a pioneering company in packaged milk for the share value of sales which stood at 33%. Haleeb closely followed these companies with 20% value share. The basic objective undertaken in this paper is to activate the resource potential of rural Pakistan and serve as a key engine of economic growth, thus radically changing the landscape of Pakistans agriculture economy through dairy development! the revolution aims at empowering small farmers and providing them with mechanized farms. The revolution is trying to improve the overall infrastructure of the dairy sector so that its full potential can be exploited. By introducing modern techniques, white revolution will influence the lives of millions and enhance urbanization through innovation and quality. The white revolution aims to satisfy consumers by providing quality milk, affordable, wide product range and high nutritional value. To meet the needs of the farmers, white revolution will train, empower, provide resource, improve yield, link to formal markets and provide a thriving pathway to growth. This way the supply chain will become better off, local milk production will adapt to n ew techniques and foreign investors would also be attracted. Overall a standardized industry would take shape. Some stats shared in the paper give us brief of the industry. These stats are as follows: Capture.PNG Capture2.PNG Through these statistics we can clearly see that the dairy industry has great potential for growth. The packaged milk industry is also contributing more and more every year. The growth trend is strong and may lead the industry in near future. All this would be made possible by achieving the objectives as mentioned in the paper. The Gawala system is one of the long standing traditions of Pakistan milk industry. The result of this tradition can be seen by dominance of unprocessed milk which accounts for 93% of all liquid dairy products. From 2006-2009 consumption of LDP has increased with increase in the population, With a CAGR of 2.4% (according to Tetra Pak data). In 2009, LDP consumption reached 18.9bn litres, maintaining its position as the fourth largest LDP consumer after India, China and the US. In the same period, the rate of growth of packaged LDP was at CAGR of 8.4% compared with unpackaged products, which grew at a CAGR of 2.1%. according to tetra pack this trend is going to continue in near future. Tetra Pak expects packaged LDP to continue growing, with a CAGR of 10.4% from 2009-12. The changing demographics of the country are contributing to this change. Emerging middle class, increasing young population and education has caused people to demand safer and healthier products. In the alst decade the urban population of apkistan has increased by 3 percentage points. In 2009, 35.5% (59.9m) more people were living in urban areas. This change or urbanization has limited the supply of good healthy fresh milk as people have moved away from rural areas. Their access to good quality loose milk has been limited due to the lack of a cold supply chain. This has provided packaged milk companies with the opportunity to provide good quality, safe milk in an alternative form. Increasing educational class and sophisticated consumers have demanded more and more packaged products as they perceive it to be healthier and more convenient. From 1999-2009, packaged LDP grew by 19%. In 2010 the article published in tribune raised concerns of dairy industry as government considered applying VAT on packaged milk. According to Pakistan dairy association (PDA) the VAT would seriously hamper the growth of the industry. According to Muzammil Aslam, economist at JS global capital ltd. Government will face difficulty in applying VAT on food industry. The government will face problems in imposing VAT especially in the food sector because this area has been mostly unregulated, If government applied VAT on packaged milk which is around 15%, the prices of milk packs would sharply rise. The difference between loose milk and packaged milk would become extraordinary. Consumers will shift to loose milk and packaged milk which has been growing year to year will suddenly default. Already the packaged milk sector has only 13% share in the dairy market. The industry wont survive and eventually Pakistan would have to import packaged dairy products. The loose milk industry is currently not in tax bracket so it would be unfair to have taxes on packaged dairy products. According to a study conducted by tetra pack in 2012, emerging new markets in the world including Pakistan, India, Brazil, Russia and china will drive the growth of LDP industry. The LDP market is set for accelerated demand in years 2011-2014. Pakistan is currently the third largest milk producing country and has third largest herd size. Most of the population of Pakistan is deeper in the pyramid (60%). This provides great opportunity for companies and local farmers to cash in. Pakistani food producers have made many new innovative products which are affordable and good. One such product is the tea whitener. 32% of milk is used for making tea so it is a very important market. Products like tarang which are cheap and good for tea are ideal to penetrate into DIP segment of the society. Once the packaged foods enter this segment the growth will be enormous. Todays low-income consumers are tomorrows middle class, said Azhar Ali Syed, Managing Director Tetra Pak Pakistan, noting that this is a golden opportunity for dairy processors to cultivate consumer loyalty among a new generation of dairy consumers in developing countries such as Pakistan. The consumption is to incease from 70 billion litres to 80 billion in the year 2014. Many of the loose milk consumers are expected to shift during this period to packaged milk. Low-income consumers represent one of the biggest growth opportunities for the dairy industry. The key to tomorrows success is reaching these consumers today, said Tetra Pak President and CEO Dennis Jonson. They make up almost 40 percent of the worlds population and live in economies driving our industrys growth and they are growing more affluent. Tetra pack also announced that LDP demand worldwide is going to grow at 2.9% CAGR from 2011-2014. The biggest potential markets will be Asia, Africa and Latin America. Competitor analysis The packaged milk industry of Pakistan initially faced slow growth. People did not adapt to the idea of packaged milk and avoided consuming it. In the last decade this trend has changed. People now have become more aware of the packaged products and its nutritional values. The awareness led to consumer testing and liking the packaged milk. Thus the milk consumption started to transform. There are two types of packaged milk available, the tetra pack and the pouch packed milk. In the past five years the growth has been rapid. The industry has prospered in this time period. The boom in packaged milk industry has seen many new competitors enter the market. The competition has increased and suddenly the industry has become fiercely competitive. In the early days, the packaged milk market was dominated by nestle milk pak. Milk pak was like a monopoly. Now with new companies entering, the market share has dropped but still milk pak leads the market. Olpers now has second highest market share, was launched during this period of time by engro foods. The competition within the industry itself has become intense. There are many brands available offering virtually the same product at almost the same price. The taste and nutritional value of the milk brands are also same. Consumers have endless choices. The prominent brands competing in the market include: milk pak, olpers, haleeb, halla, good milk, gourmet, prema, anahar, nurpur, omung, and white gold. The combined percentage share of tetra pack and pouch pack milk brands of the dairy industry is 29% (22% tetra pack, 7%pouch pack). All these brands are fighting to gain maximum of this 29% share of the dairy market that makes the packaged milk industry. Of the 29% share of packaged milk in dairy industry, 22% is tetra pack milk. Currently milk pack has around 40% share of this pie whereas olpers is second at 27%. Other significant competitors in this category are haleeb and good milk. These tetra packed milk brands offer pasteurized milk. It is a little expensive too when compared with other categories. In the other category, Gourmet milk dominates the pouched milk category as it has more than 70% share of the 7% pouched milk market. The main competition in this category is halla and dairy queen. These brands offer UHT milk which come in pouches and are considered economical. Apart from this inside competition faced by packaged milk industry, immense competition is present outside the industry. This competition is given by the fresh milk or unprocessed milk category. This category is by far the most popular and most consumed one. It accounts for 71% of the total dairy market share. The fresh milk has this huge market share due to various factors. Among these factors price, taste, availability and nutritional value are key. The fresh milk is readily available and supplied to households on daily basis. Local milk men who have their own cows supply fresh milk on daily basis. The milk is delivered to consumers doorstep fresh every morning. This ease is also one of the main reasons for its success. The fresh milk also is cheaper to get. As compared to the packaged milk it almost costs Rs. 10/litre less. Another factor that has lead to this huge market share is lack of awareness regarding packaged milk. People still believe that fresh milk is more nutritious wh ereas to them packaged and processed milk is artificial. One key thing to note is that the fresh milk has a 70% share in rural market while in urban its only 30%. Industry analysis According to a study on Milk marketing conducted by FAO in Pakistan in 2003, out of 33.6billion litres of production of milk, 80% of the milk in the country are collectively produced by rural commercial and rural subsistence producers. The semi urban producers account for 15% of the milk production, whereas urban producers contribute 5% to the total milk production in the country. Only 5% of the milk is processed and is marketed through formal distribution channels whereas the other 95% is being distributed by the middlemen in the urban and rural areas. This accounts to be 0.43% contribution of the formal sector to the real GDP of Pakistan in the year 2004-2005. The formal sector (UHT) market are the milk producers in Pakistan which totals to be only 3%, which is only a small percentage, are growing at a stable rate of 20% a year. Initially the dairy sector did not receive much attention. As mentioned before, the packaged milk industry began in Pakistan in 1981. Milk pak became the pioneer by introducing its packaged milk. Later Haleeb and dairy queen and Halla followed Milk pak footsteps. The industry at the beginning never looked promising and was hardly seen replacing the fresh milk. In fact, the concern of adulteration, germs, obsolete and old methods of improper handling of dairy products, particularly loose milk and curd by milkmen and shopkeepers, are forcing a large number of consumers in the country to change their old buying patterns and move away for traditional milkmen delivered fresh milk. Consumer preferences have changed in the favour of packaged dairy products (Austin and Kohn, 1990), which offers better hygiene, nutritional value and good value for money. In the early 90s Tetra pack started their campaign of hygiene bacteria free milk; moreover their main aim was to educate the masses about th e health hazards of loose milk which is supplied by the local milkmen. Also they wanted to build awareness about the quality, purity, freshness of the packaged milk which is free from preservatives. Till the mid of 90s milk production was the least commercialized enterprise in the agricultural economy. It was during the early years of the 21stcentury that the dairy sector became slightly more commercialized with the emergence of two new companies in the sector: Olpers and Goodmilk. The former enterprise emerged as an aggressive player with attractive new ad campaigns emerging after almost every six months and managed to gain second highest market share as a UHT milk producer in Pakistan after Nestle Milkpak. The dairy sector now stands at its turning point. The advertisement campaigns and the competition between the oligopolies of milk enterprises have benefited its consumers the most (Pakistan Dairy Development Company, 2006). A demand shift

Rolling Stones Essays -- Music

To a college student, or even to a professor, putting a time frame for the Rolling Stones is a task which requires envisioning a world before every memory one has ever made. â€Å"Timeless† would be an appropriate adjective, but â€Å"the 1950s† serves just as well. The band did not start as its line-up consists of today. Hardly, if any, bands have ever started like that. The Rolling Stones started as a small teen band named, â€Å"Little Boy Blue and the Blue Boys†, with Mick Jagger singing and Keith Richards playing guitar. The music they played was all covers; they played songs which came from the musicians which they enjoyed. At this time, there were not any new movements arising which were primarily British. In this post-World War II era, the biggest new genres emerging were jazz, country/western, and R&B (rhythm and bass). With these being primarily American genres, many adults in Britain did not want their children listening to this unfamiliar new music. H owever, the Rolling Stones were always a group attracted to the idea of rebellion. Such influential figures were Buddy Holly, Muddy Waters, and St.-Louis native Chuck Berry. One thing the Rolling Stones were always known for, their stage act, started in 1962. As â€Å"Little Boy Blue and the Blue Boys† became â€Å"The Rollin’ Stones†, Mick Jagger, the front man of the group, slowly gained confidence. Stephen Davis in his 40-year span of the Rolling Stones entitled, â€Å"Old gods almost dead. The 40-Year Odyssey of the Rolling Stones†, describes Mick’s act as: â€Å"tossing his hair, rolling his eyes, dipping his shoulders, suggestive hand gestures, tight little spins, acting out the risquà © lyrics with is eyes and especially his lips† (Davis 24). Eventually the shows in packed 400-person clubs would end ... ...off for years. First Jagger disproved of Richards’ drug use in the 70s. Then in the 80s Richards disproved of Jagger’s leadership. Ever since the early 90s it has been strictly business-work between the two, until finally 2004, when they worked on their latest album, A Bigger Bang. Richards explains, â€Å"We were tight together, good some good stuff working. There was less of the moodiness†¦I mean, if you work with a guy for forty-odd years, it’s not all going to be plain sailing, is it? You’ve got to go through the [tough times]; it’s like a marriage† (Richards 536). The two have shared a similar love of music since the age of 8, and now, both in their late 60s, the two return to this love of music to move past the wounds formed 3 decades ago. This power of music, above all else, proves that what this band stands for spans more than just 4 decades- it is timeless.